So. What do Leeds City Council and West Yorkshire say about cycling?
“Six ‘big ideas’ have been identified that will drive progress towards the objectives.
1. Enhance travel information to encourage travel behaviour change through customised, real-time information across buses, trains and other modes, and carry out marketing, education and support activities including tailored education and training.
2. Develop and use integrated ticketing and smartcard technology to enable seamless travel across buses, trains and other modes.